We tend to work on the assumption that (a) story telling is important for all communication and especially for communication associated with the desire to effect social change, (b) it is relatively easy to do and (c) stories that “resonate” and highlight a crisis or emergency or some kind of terrible situation which we want to put right are best.
Mostly, it turns out, none of that is true. Or at least, it’s not as simple and straightforward as it seems.
This piece from Nat Kendall-Taylor, CEO of Frameworks Institute, is a short and punchy reminder about why it isn’t that simple. And, helpfully, it offers these five principles that should act as a helpful nudge for anyone involved in communication for social change.
Attachments: Storytelling for change